Your On-Demand
Growth Partner
By partnering with us, you gain a collaborator deeply invested in making your vision a reality.
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THE Core Principle
Growth that
is contextual
Everyone in your company has a different opinion on how it should grow, and that’s a problem.
Adaptive Roots tailors strategies across several key aspects of your business.
WHAT WE DO
We help you scale, pivot
and explore new frontiers
As a specialized service for growth, we provide the necessary analysis and support to help you redefine your growth strategy, achieve ambitious goals, and improve daily operations.
HOW WE PARTNER
Growth through strategic action
We leverage hard-earned insights from launching startups and scaling company growth.
Advisory
Offering analysis and coaching to guide you through your growth goals.
Incubation
Conducting research, building prototypes, and validating new growth loops.
Project Consulting
Managing end-to-end strategic projects to ensure successful outcomes.
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FOUNDED BY Marcel Rangnow
Driven key initiatives across
company stages
I leverage a network of Europe's top operators and experts to provide comprehensive support for every project.
Growth
Raised GMV from €0 to €35M at Move24, and grew Quandoo’s seated diners from 2 to 10 million.
Strategy
Developed a venture strategy for EDEKA group (€60B+ revenue), along the food value chain.
Leadership
Led hybrid teams, managing over 200 professionals in product, marketing and CS.
Portfolio
THE BENEFITS
Holistic alignment
for growth
Bottom line: Growth isn't just a funnel; it's a cycle. Instead of focusing solely on funnels, build sustainable loops.
Contextual Growth helps mitigate internal disagreements by aligning the entire company around cohesive and effective initiatives.
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THE NEWSLETTER
Onchain Bytes: Bridging Web2 and Web3
I’ll be publishing case studies of successful companies and insights from the leaders who drove their growth, with a special emphasis on blockchain applications.
COMING SOON