Your On-Demand
Growth Partner

By partnering with us, you gain a collaborator deeply invested in making your vision a reality.

BOOK A FREE CALL

THE Core Principle

Growth that
is contextual

Everyone in your company has a different opinion on how it should grow, and that’s a problem.

Adaptive Roots tailors strategies across several key aspects of your business.

WHAT WE DO

We help you scale, pivot
and explore new frontiers

As a specialized service for growth, we provide the necessary analysis and support to help you redefine your growth strategy, achieve ambitious goals, and improve daily operations.

Step 1: AUDIT

+ Customer Journey

+ Marketing Mix

+ Product Development

+ Financials & Data

+ Operations & CS

Step 2: Strategy

+ Growth Model

+ Product Marketing

+ Project Roadmap

+ Content Strategy

+ Strategic Finance

Step 3: Execution

+ Growth Prototyping

+ Systematization Growth

+ Process Automation

+ Product Management

+ Hiring & Recruiting

Step 1: AUDIT

+ Customer Journey

+ Marketing Mix

+ Product Development

+ Financials & Data

+ Operations & CS

Step 2: Strategy

+ Growth Model

+ Product Marketing

+ Project Roadmap

+ Content Strategy

+ Strategic Finance

Step 3: Execution

+ Growth Prototyping

+ Systematization Growth

+ Process Automation

+ Product Management

+ Hiring & Recruiting

Step 1: AUDIT

+ Customer Journey

+ Marketing Mix

+ Product Development

+ Financials & Data

+ Operations & CS

Step 2: Strategy

+ Growth Model

+ Product Marketing

+ Project Roadmap

+ Content Strategy

+ Strategic Finance

Step 3: Execution

+ Growth Prototyping

+ Systematization Growth

+ Process Automation

+ Product Management

+ Hiring & Recruiting

Step 1: AUDIT

+ Customer Journey

+ Marketing Mix

+ Product Development

+ Financials & Data

+ Operations & CS

Step 2: Strategy

+ Growth Model

+ Product Marketing

+ Project Roadmap

+ Content Strategy

+ Strategic Finance

Step 3: Execution

+ Growth Prototyping

+ Systematization Growth

+ Process Automation

+ Product Management

+ Hiring & Recruiting

Step 1: AUDIT

+ Customer Journey

+ Marketing Mix

+ Product Development

+ Financials & Data

+ Operations & CS

Step 2: Strategy

+ Growth Model

+ Product Marketing

+ Project Roadmap

+ Content Strategy

+ Strategic Finance

Step 3: Execution

+ Growth Prototyping

+ Systematization Growth

+ Process Automation

+ Product Management

+ Hiring & Recruiting

HOW WE PARTNER

Growth through strategic action

We leverage hard-earned insights from launching startups and scaling company growth.

Advisory

Offering analysis and coaching to guide you through your growth goals.

Incubation

Conducting research, building prototypes, and validating new growth loops.

Project Consulting

Managing end-to-end strategic projects to ensure successful outcomes.

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FOUNDED BY Marcel Rangnow

Driven key initiatives across
company stages

I leverage a network of Europe's top operators and experts to provide comprehensive support for every project.

Growth

Raised GMV from €0 to €35M at Move24, and grew Quandoo’s seated diners from 2 to 10 million.

Strategy

Developed a venture strategy for EDEKA group (€60B+ revenue), along the food value chain.

Leadership

Led hybrid teams, managing over 200 professionals in product, marketing and CS.

Portfolio

THE BENEFITS

Holistic alignment
for growth

Bottom line: Growth isn't just a funnel; it's a cycle. Instead of focusing solely on funnels, build sustainable loops.

Contextual Growth helps mitigate internal disagreements by aligning the entire company around cohesive and effective initiatives.

BOOK A FREE CALL

THE NEWSLETTER

Onchain Bytes: Bridging Web2 and Web3

I’ll be publishing case studies of successful companies and insights from the leaders who drove their growth, with a special emphasis on blockchain applications.

COMING SOON